This will be a small workshop with an atmosphere of support and kindness. Number of participants is limited so that everyone has an opportunity to share. We have run similar workshops and masterclasses at ASD and other trade shows such as CIMTA and many participants have found them to be a significant turning point in their business, gaining new perspectives, skills and techniques to scale and grow.

Free ASD Meetups

Welcome to Treasure Hunters at ASD!

E-Commerce Q&A: The creative approach to online selling with Katharyne and Isaac
Sunday March 11th 11:00am - Room S231

Welcome to ASD to our friends old and new! If you haven’t met us yet, this is your chance to join the party and learn how to truly take your eCommerce business to the next level. With a big focus on creativity in both product development and marketing strategies, our goal is to take the fear out of buying wholesale and make selling online easy, profitable and fun!

Whether you’re already selling online, you’re a brand owner or you’re a bricks and mortar retailer looking to add online selling to your arsenal, you’ll love this community. Our focus has traditionally been on Amazon FBA, but with a wealth of other platforms and opportunities emerging rapidly, we’ll explore your options for buying, selling and marketing strategies that will kickstart your storefront in 2018. Spend an hour or two with us and you’ll get off to a great start at ASD, make new friends and feel ready to make the best of your time at the show.

Don’t forget a notepad because if Katharyne has coffee in her hand, the ideas will be flowing fast!

katharyne
isaac

Tangent Software Demonstration

Sunday March 11th 2:00pm - Room S231

Tangent is the ultimate research and idea development suite, created by Isaac and Katharyne after years of working with sellers and product creators like you.

Features include:

Tangent Words
Enter a keyword and receive hundreds of suggestions that tell you exactly what customers are looking for.

Niche Machine
Over 18,000 categorized, browsable niches to inspire a wealth of ideas.

The Formulizer
Use creative intersects to generate new programs, marketing concepts and products.

Sky Palette
Image recognition returns keywords, sources and color palettes to use in your products and packaging.

Tangent Explorer
Take any keyword and explore artwork, public domain content, sourcing options, trends, news and even generate puns and translations you can use in your products.

Learn more at https://tangent.rocks


Katharyne’s Keynote: 'Making your brand addictive!'

Why gamification needs to be the secret weapon in your marketing arsenal in 2018
Monday March 12th 10:30am - Room S231

How many rewards cards are on your keychain? How many notifications have you clicked this morning? Have you talked to a robot today?

Gamification is creeping into the consumer experience everywhere we look, online and off. The big brands are powering up with rewards and apps, but the real strength of gamification is more subtle (and more powerful) than Starbucks for Life or McDonalds Monopoly.

In this talk, you’ll learn how brands are using gamification techniques to boost customer interaction and retention, build great goodwill and most of all… drive sales, repeat sales and upsells.

We’ll explore how different game mechanics hook into buyer psychology and how to use them to give your brand a huge boost in a noisy world. ‘Black hat’ methods drive urgency, while ‘white hat’ strategies make customers fall in love with your brand and tell their friends all about you. Learn how to strike a healthy balance between the two and explore how to implement effective, specific game mechanics to get your customers hooked, no matter how big or small your brand.

We’ll also show you how we have been using simple bots to drive customer interaction and sales, why we believe they are far more effective than traditional email lists and where we see the future of marketing in 2018.

There will be a coffee break followed by an optional chatbot building workshop at 12pm

katharyne speaking

Messenger Icon

Chatbot building workshop. Bring your laptop!

Monday March 12th 10:30am - Room S231

In this free, hands-on workshop, we’ll walk you through the basics of building a Facebook Messenger chatbot that can run promotions and handle simple customer service questions. Learn how to get your message directly to your customer’s Facebook inbox (the right way - no spam here!)

Katharyne & Isaac

Katharyne Shelton leads the 17,000 member group 'Treasure Hunting with Katharyne' on Facebook. She has provided coaching, support and help to thousands of online sellers and is an expert in Amazon's policies and platforms. Her numerous product creation and marketing courses have reached hundreds of devoted students, many of whom have created successful products, books and bundles with sales that rival products from big corporations, getting her a reputation as a hitmaker. Her Treasure Hunting YouTube channel has 12,000 subscribers and has also guided countless new sellers on their journey.

With a British MBA and a background in the arts, she is skilled in international marketing, sales and consulting but brings a unique level of creativity to her projects. She approaches teaching and consulting with a kind, empathic, playful and sometimes quirky approach, backed up with experience, knowledge and a pioneering approach to new ideas.

She sells on multiple platforms and currently focuses on Amazon FBA, CreateSpace, GumRoad and Merch. Together with her partner, Isaac Gonzalez, they founded Blue Sky Suite, a leading educational, consulting and software development provider for online sellers.

Isaac is a professional web developer and an expert in eCommerce platforms, particularly Shopify. He has developed products for resellers including searchblast.net and Tangent, using in-depth understanding of marketing algorithms, keywords and SEO to create these powerful research tools.