Sunday July 28th
11:00am Building a Community in your Niche
Room: Tangent, S231
Katharyne Shelton & Isaac Gonzalez
No matter what you’re selling, there’s a variety of strategies to choose from when it comes to marketing. Perhaps you’ve invested in keyword research or paid advertising. Perhaps you’ve reached out to influencers in your niche. Perhaps you’re satisfied with the results or they’ve been mixed.
There is another method that costs nothing and is both underused and extremely effective. In fact, it can become a whole business in itself. That method is creating a community.
Of course, a community means that you have a captive audience where you can advertise freely to your members without paying. But there are a couple of other reasons why a thriving community is invaluable.
First, community members provide valuable market research. By listening to them, you can discover the specific problems they are facing that your business may be able to solve - and you get a headstart on your less connected competitors.
Secondly, communities give you social credibility. If you provide a great service or product, your community will reflect that with great public testimonials and reviews.
Plus, communities cut down on your support work. Customers can often find the answer they need in the community.
So how does a community work?
This April, Mark Zuckerberg showcased the new Facebook app that repositioned ‘Groups’ to be at ‘the heart of the app.’ Now, Facebook groups have more weight and visibility than ever before and admin have a wealth of new features to manage them.
Katharyne Shelton was an early adopter of Facebook groups and has built her business on them. She now owns multiple groups including three with membership in the five figure range, as well as a YouTube channel with 17,000 subscribers. Her Cultivate course dives deeply into audience and brand building. With her partner, Isaac, they have worked with those communities to develop multiple successful software products, information products and educational courses and classes across a range of niches, including the industry leading KDP software, Tangent Templates.
In today’s class, she explains:
- How to get your community started and get it growing
- How to use both Facebook Pages and Groups effectively
- How you can manage your Facebook group and page anonymously if privacy is a concern
- How to keep your community engaged with your content
- How to offer products to your community (and examples of easy digital or physical products you can offer)
And much more!
We’d love for you to join us. Our sessions are information-packed, prepared but unscripted, with lots of spontaneous tips and tricks and questions and answers. We’re also super friendly and we love to meet new people… and we bring coffee and donuts!
Contact Information: firstname.lastname@example.org