Welcome to Treasure Hunters at ASD!
eCommerce Q&A with Katharyne and Isaac
Sunday 11:00am - Room S231
Welcome to ASD to our friends old and new! And if you haven’t met Katharyne and Isaac yet, this is your chance to join the party and learn how to truly take your eCommerce business to the next level. Let’s take the fear out of wholesale and make selling online easy!
Whether you’re already selling online, you’re a brand owner or you’re a bricks and mortar retailer looking to add online selling to your arsenal, you’ll love this community. Our focus is on Amazon FBA, but with a wealth of other platforms and opportunities on the horizon, we’ll cover your complete buying, selling and online marketing strategies to kickstart your storefront in 2017. Spend an hour or two with us and you’ll get off to a great start at ASD, ready to make the best of your time at the show. Don’t forget a notepad because if Katharyne has coffee in her hand, the ideas will be flowing fast!
'Curate your brand' - Next level marketing for eCommerce Sellers
Tuesday 11:00am - Room S231
You need to be unique, bold and offer something special to compete with the big brands - and in this class we show you exactly how to curate the pieces that will take you to that level and turn brand-building into an artform.
First, we tackle customer research. Use powerful data to learn who your audience is and exactly what they want. Discover the search phrases they type, the Facebook pages they like, the interests they follow and the places they meet. Then use that knowledge to curate products they’ll love like bundles, kits and subscriptions.
Then you’ll learn how to put those products in front of the right customers and grab their attention. We talk about the platforms you should be on and how you can combine all this knowledge to quickly develop a well rounded and unique brand. This class is packed full of creative tips and techniques to help you make your product a household brand on a minimal budget.
Katharyne & Isaac
Katharyne Shelton leads the 15,000 member group 'Treasure Hunting with Katharyne' on Facebook. She has provided coaching, support and help to thousands of online sellers and is an expert in Amazon's policies and platforms. Her numerous product creation and marketing courses have reached hundreds of devoted students, many of whom have created successful products, books and bundles with sales that rival products from big corporations, getting her a reputation as a hitmaker. Her Treasure Hunting YouTube channel has 10,000 subscribers and has also guided countless new sellers on their journey.
With a British MBA and a background in the arts, she is skilled in international marketing, sales and consulting but brings a unique level of creativity to her projects. She approaches teaching and consulting with a kind, empathic, playful and sometimes quirky approach, backed up with experience, knowledge and a pioneering approach to new ideas.
She sells on multiple platforms and currently focuses on Amazon FBA, CreateSpace, GumRoad and Merch. Together with her partner, Isaac Gonzalez, they founded Blue Sky Suite, a leading educational, consulting and software development provider for online sellers.
Isaac is a professional web developer and an expert in eCommerce platforms, particularly Shopify. He has developed products for resellers including searchblast.net and SkyWords, using in-depth understanding of marketing algorithms, keywords and SEO to create these powerful research tools.